A BIT OF BACKSTORY

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Global Account Director, Grey Worldwide

Became the second non-US Global lead on Masterfoods/Mars snack food business, handling Galaxy chocolate, Starburst, and Milky Way in 34 markets worldwide.Successfully re-pitched for Twix and Galaxy business and won Mars bar business globally. Headed the launch of Bisc& across  US and Europe, increasing global billings by 48% over three years

Group Managing Director, Grey Worldwide

Transitioned all existing Mellors Reay clients into the new agency structure post merger.Increased billings by 12% vs expected 10% loss on merger into larger agency. Won the launch of Nicotinell smoking cessation and retained the Kipling business in a re-pitch and significantly increased P&G income.

Account Director, Vice Chairman Jenner Keating Becker Reay/Mellors Reay

Joined as a startup and stayed for 11 years, experiencing 2 name changes,3 offices and 5 promotions, eventually becoming JointMD/Vice Chairman in 1998. Led the European launch of Pringles for P&G, consistently grew Boots Opticians, income and expanded HP Bulmer business from Red Stripe lager to Woodpecker cider and the launch of Scrumpy Jack.

Ted Bates/Grey, Account Director

 Entered advertising via Ted Bates before joining Grey to work on GSK, Kenneth Parker,

and General Foods business.

Brand Management, Procter & Gamble

Worked on household and detergent brands Bold 3, Dreft Auto, and Fairy Liquid ,contributed to a 14% business growth over an 18-month relaunch period on P&G’s flagship brand.

University of Edinburgh: First Class Honours, Bachelor of Commerce

After several million air miles and with a determination to offer clients a less prescriptive agency offering, I left Grey and co-founded KB49 and built a successful boutique full-service agency and broad-based brand/business consultancy, generating consistent annual income exceeding £1M.

Attracted a diverse client list, including Santander, Mundipharma, AstraZeneca, IATA, IntuitQuickBooks, Sandown Park Racecourse, British School of Motoring, Mars Drinks,

Masterfoods Innovation Lab, Aunt Bessie's, and various interesting and successful SMEbusinesses.

Transitioned the business into a personal consultancy post-partner retirement and the pandemic.Focused on personal care/Pharma projects, Including the successful creation, development, and launch of a range of medical nutrition products in India (now no.4 in ahighly competitive and congested market) Also Involved in the early-stage development of an AI-driven market research and brand planning business